Privacy Policy

Effective Date: September 2026
Last Updated: September 2026

This Privacy Policy explains how Websense, The owners and operators of ForkliftTyres.co.za (referred to as "we," "us," "our," or "Forkliftyres.co.za") collects, uses, protects, and discloses your personal information when you visit our website forklifttyres.co.za (the "Website") and interact with our services.

Forklifttyres.co.za is committed to protecting your privacy and ensuring transparency in how we handle your personal data. This Privacy Policy complies with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African privacy laws.

Please read this Privacy Policy carefully. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Our Contact Information

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Websense (Owners of ForkliftTyres.co.za)
144 Katherine Street
Sandton, 2196
South Africa

Email: info@forklifttyres.co.za
Telephone: 010 300 0289

Information Officer (POPIA): info@forklifttyres.co.za

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us, including:

Contact Information: Your name, email address, telephone number, business name, and physical business address
Inquiry Details: Information about your forklift equipment, fleet size, tyre requirements, and operating specifications when you request quotations or product recommendations
Purchase Information: Details related to orders, invoices, delivery addresses, and payment methods
Communication: Records of messages, emails, or phone calls you send us, including any attachments
Form Submissions: Information from contact forms, quote request forms, calculator inputs, and downloadable resource registrations

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain technical information:

Website Usage Data: Pages you visit, time spent on pages, links clicked, referring websites, and navigation patterns
Device Information: Device type, operating system, browser type, Internet Protocol (IP) address, and device identifiers
Location Data: General geographic location based on IP address (not precise GPS location unless you explicitly provide it)
Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to analyze Website performance and user behavior (see Section 7)
Analytics Data: Google Analytics and similar tools track your interactions to help us understand how you use our Website

2.3 Information From Third Parties

We may receive information about you from:

Your employer or procurement contact when they provide your information for fleet purchasing
Third-party service providers who assist us in delivering services
Publicly available sources (business registries, industry directories) when relevant to B2B marketing

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery

Processing and fulfilling your quotation requests and product orders
Providing technical support and customer service
Managing accounts and subscriptions
Arranging delivery, installation, and fitment services
Processing payments and managing invoices

3.2 Communication

Responding to your inquiries and support requests
Sending transactional emails (order confirmations, delivery updates, invoices)
Notifying you of changes to our policies or services
Providing emergency communications for urgent fleet tyre issues

3.3 Marketing and Business Development

Sending you information about forklift tyre products, services, and industry updates (only if you have opted in or if you are an existing customer)
Offering special promotions, discounts, or fleet contract opportunities relevant to your business
Conducting market research and satisfaction surveys
Identifying opportunities for fleet management partnerships

3.4 Website Improvement

Analyzing Website usage patterns to optimize user experience
Testing Website features and functionality
Identifying and fixing technical issues
Measuring the effectiveness of marketing campaigns

3.5 Legal and Compliance

Complying with legal obligations and regulatory requirements
Enforcing our Terms of Service and other agreements
Protecting our legal rights and preventing fraud
Investigating and resolving disputes

3.6 Business Operations

Managing customer relationships and fleet accounts
Forecasting demand and inventory management
Training our staff on customer service practices
Quality assurance and service improvement

4. Legal Basis for Processing (POPIA Compliance)

Under the Protection of Personal Information Act, 2013 (POPIA), we process your personal information on the following lawful bases:

Consent: Where you have explicitly consented to the processing of your information (e.g., subscribing to our newsletter, downloading resources)
Contractual Necessity: Where processing is necessary to establish or perform a contract with you (e.g., processing your tyre order or quotation request)
Legal Obligation: Where we are required by law to process your information (e.g., tax authorities, health and safety regulations)
Legitimate Interest: Where we have a legitimate business interest that is not outweighed by your privacy rights (e.g., preventing fraud, Website security, business analytics)
Performance of a Public Duty: Where processing is necessary to perform a function in the public interest (e.g., safety compliance for industrial equipment)

We will not process your personal information for purposes other than those listed above unless we obtain your explicit consent or unless the new purpose is compatible with the original purpose.

5. Data Security

ForkliftTyres.co.za takes the security of your personal information seriously and implements reasonable technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

5.1 Security Measures

Encryption: Sensitive data (such as payment information and quotation details) is encrypted in transit using Secure Sockets Layer (SSL) technology
Access Controls: Personal information is restricted to authorized employees and contractors who have a legitimate need to access it
Data Storage: Information is stored on secure servers with restricted physical and digital access
Regular Audits: We conduct regular security reviews and vulnerability assessments
Staff Training: Our employees receive training on data protection and privacy practices

5.2 Limitations

While we implement industry-standard security measures, no Internet transmission or data storage method is 100% secure. We cannot guarantee absolute security of your information. If you suspect that your personal information has been compromised, please contact us immediately at info@forklifttyres.co.za.

6. Data Sharing and Third Parties

6.1 When We Share Your Information

We may share your personal information with the following parties:

Service Providers: Third-party providers who assist us in operating our Website, processing payments, managing logistics, or providing customer support (all under data processing agreements)
Tyre Fitment Partners: Local fitment service providers if you request on-site installation services
Payment Processors: Financial institutions and payment gateways necessary to process your orders
Email Marketing Platforms: Service providers who help us send newsletters and marketing communications (only with your consent)
Legal and Law Enforcement: Government agencies, courts, or law enforcement when required by law or to protect our legal rights
Business Partners: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

6.2 Third-Party Service Agreements

All third-party service providers are contractually obligated to handle your personal information in accordance with POPIA and this Privacy Policy. We do not permit third parties to use your information for their own marketing purposes without your explicit consent.

6.3 External Links

Our Website may contain links to external websites and third-party services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any external websites before providing your personal information.

7. Cookies and Tracking Technologies

7.1 Cookies

We use cookies (small text files stored on your device) to enhance your Website experience and analyze usage patterns:

Essential Cookies: Required for Website functionality (e.g., shopping cart, login sessions)
Performance Cookies: Measure Website performance and user behavior (e.g., Google Analytics)
Marketing Cookies: Track your interactions for targeted advertising and marketing purposes

7.2 Cookie Management

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain Website features. We respect "Do Not Track" signals where technically feasible.

7.3 Google Analytics

We use Google Analytics to track Website usage. Google Analytics uses cookies to collect anonymous information about your visit. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

8.1 Retention Periods

Customer Account Information: Retained for the duration of our business relationship plus 3 years for accounting and tax purposes
Quotation and Inquiry Data: Retained for 2 years to track customer relationships and sales patterns
Transaction Records: Retained for 6 years in accordance with South African tax law requirements
Marketing Consent Records: Retained for the duration of your subscription plus 1 year after unsubscribe
Website Analytics: Aggregated, anonymous data retained indefinitely; individual session data retained for 26 months
Customer Communications: Email and message records retained for 2-3 years for customer service and dispute resolution

8.2 Data Deletion

Once retention periods expire, we securely delete or anonymize your personal information. In some cases, we may retain anonymized, aggregated data for statistical purposes.

9. Your Privacy Rights (POPIA)

Under POPIA, you have the following rights regarding your personal information:

9.1 Right of Access

You have the right to request access to your personal information held by us. We will provide you with a copy of your data within 30 business days of your request.

9.2 Right to Correction

If your personal information is inaccurate, incomplete, or misleading, you have the right to request correction or updating of your data.

9.3 Right to Deletion ("Right to Be Forgotten")

You may request deletion of your personal information in certain circumstances, subject to our legal obligations to retain records (e.g., tax records, contractual obligations). We will comply within 30 business days where legally permissible.

9.4 Right to Object to Processing

You may object to the processing of your personal information for marketing purposes or other non-essential purposes. We will cease such processing within a reasonable timeframe.

9.5 Right to Restrict Processing

In certain circumstances, you may request that we restrict the processing of your personal information while we verify its accuracy or resolve a dispute.

9.6 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, machine-readable format and to transmit that data to another organization.

9.7 Right to Lodge a Complaint

If you believe we have violated your privacy rights, you have the right to lodge a complaint with the Information Regulator of South Africa.

9.8 How to Exercise Your Rights

To exercise any of the above rights, please submit a written request to:

Email: info@forklifttyres.co.za

Please include sufficient information for us to identify you and your records (e.g., your name, email address, customer account number). We will respond to your request within 30 business days and may request additional information to verify your identity.

10. Marketing Communications

10.1 Email Marketing

We would like to send you information about our forklift tyre products, services, and industry insights. You can manage your marketing communication preferences at any time:

Opt-In: If you have opted in to receive marketing emails, we will send you newsletters and promotional content based on your interests
Opt-Out: Each email we send includes an "Unsubscribe" link. Clicking this link will immediately remove you from our mailing list
Preference Center: You can update your communication preferences by emailing us at info@forklifttyres.co.za

10.2 Transactional vs. Marketing Emails

Please note that even if you opt out of marketing emails, we will continue to send transactional emails (order confirmations, invoices, delivery updates, support responses) as these are necessary for business communication and customer service.

11. Children's Privacy

Our Website and services are not directed toward individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will delete such information and terminate the child's account if applicable. If you believe we have collected information from a child, please contact us immediately at info@forklifttyres.co.za.

12. AI-Generated and AI-Assisted Content Disclaimer

12.1 Use of Artificial Intelligence

Portions of the content on forklifttyres.co.za, including but not limited to articles, guides, product descriptions, FAQs, and educational materials, have been created, organized, or refined with the assistance of artificial intelligence (AI) language models, specifically Claude AI developed by Anthropic.

12.2 Content Accuracy and Verification

Please note the following:

AI Limitations: While AI-assisted content is reviewed for accuracy, completeness, and relevance by our team, AI systems can occasionally produce errors, outdated information, or incomplete content. AI does not have real-time access to current pricing, stock levels, or market conditions.
Manual Review: Content is reviewed and edited by our team of forklift tyre specialists and industry professionals to ensure accuracy, particularly regarding product specifications, pricing, and safety information.
Subject Matter Expertise: Critical information (pricing, specifications, safety guidelines) is verified against current manufacturer data, industry standards (such as SANS 10085-1:2024), and our own operational knowledge.
Pricing Volatility: Pricing information provided on our Website reflects approximate ranges as of the publication date but may not reflect real-time pricing due to currency fluctuations, supplier changes, and market conditions. Always request a current quotation for accurate pricing.
Technical Specifications: Product specifications and technical data are based on manufacturer information current at the time of publication. Equipment changes, new product variants, or updated specifications may not be immediately reflected on our Website.

12.3 What Is NOT AI-Generated

The following information is based on our operational experience and industry expertise, not primarily AI-generated:

Current pricing and quotations for specific orders
Inventory and stock availability
Customer service responses to specific inquiries
Customized fleet management recommendations
Real-world case studies and customer scenarios (though these may be synthesized with AI assistance)

12.4 AI's Role in Content Creation

AI has been used to assist with:

Organizing and structuring information into logical guides and frameworks
Expanding on technical concepts with clear explanations
Creating comparison tables and decision matrices
Generating FAQ sections and responses to common questions
Refining and improving readability of content
Creating educational materials and resource guides

12.5 Limitations of AI-Assisted Information

AI-assisted content may have the following limitations:

Training Data Cutoff: AI models have a knowledge cutoff date and may not reflect very recent market changes, new product releases, or updated regulations
Regional Specificity: While content is tailored for South Africa and Johannesburg, some information may be more generalizable and not fully specific to your local context
No Real-Time Updates: Information about current stock levels, pricing, or availability must be confirmed with us directly; our Website may not reflect real-time inventory
Complex Scenarios: AI-generated content works best for standard, well-documented scenarios. Highly specialized or unusual situations may require direct consultation with our specialists

12.6 Reliance on AI-Assisted Content

You should not rely solely on AI-assisted content for critical business decisions. For any important purchasing decisions, fleet management strategies, or technical specifications, we recommend:

Requesting a direct consultation with our team at 010 300 0289
Asking for current quotations and specifications for your exact requirements
Discussing your specific operational context with a specialist
Verifying information against manufacturer documentation
Consulting with your equipment provider or maintenance team for equipment-specific guidance

12.7 Reporting Errors or Inaccuracies

If you identify inaccuracies, errors, or outdated information in our AI-assisted content, please report it to us at info@forklifttyres.co.za. We are committed to continuously improving the accuracy and relevance of our content and appreciate your feedback.

12.8 Human Oversight

All published content on forklifttyres.co.za has been reviewed by our team to ensure it aligns with current industry standards, South African regulations, and our operational practices. We take responsibility for all published information, regardless of whether AI was involved in its creation.

13. International Data Transfers

Our Website is hosted in South Africa, and your personal information is primarily stored on servers located in South Africa. However, we may use cloud service providers or partners located outside South Africa for certain functions (such as email hosting or analytics). In such cases, we ensure that appropriate safeguards are in place to protect your information in accordance with POPIA, including data processing agreements and standard contractual clauses.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated Privacy Policy on our Website and updating the "Last Updated" date at the top of this document.

Your continued use of our Website following the posting of changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your privacy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

ForkliftTyres.co.za
Email: info@forklifttyres.co.za
Telephone: 010 300 0289

Information Officer (POPIA Requests): info@forklifttyres.co.za

We will respond to your inquiry within 30 business days.

16. Information Regulator South Africa

If you believe your privacy rights have been violated and are not satisfied with our response, you may lodge a complaint with:

The Information Regulator of South Africa
Postal Address: P O Box 31533, Braamfontein, 2017
Physical Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg
Telephone: +27 (0) 10 023 5200
Email: enquiries@inforegulator.org.za
Website: www.inforegulator.org.za

End of Privacy Policy

This Privacy Policy was last updated in October 2026. ForkliftTyres.co.za is committed to your privacy and the protection of your personal information in accordance with South African law.